Education
2022 - 2024
Northwestern University
Master of Science in Information Design and Strategy specializing in UX/UI
2008 - 2013
Louisiana State University
Bachelor of Fine Art specializing in Graphic Design
Dual minors in Business Administration and Art History
An interdisciplinary program that combined design, user experience, and strategic communication. It focuses on creating user-centered digital interfaces and experiences. I gained skills in UX research, interaction design, usability testing, and information architecture, in order to design intuitive and effective digital products.
A rigorous visual arts program where I specialized in graphic design that emphasizes creative problem-solving, technical skills, and design theory. I gained hands-on experience in typography, branding, color theory, layout design, and web design.
Work Experience
Esri
Design Student Technician
Influence Marketing
September 2023 - February 2024
Design Intern
Influence Marketing
June 2023 - August 2023
Picardie Timber Frame + Millwork
Marketing Manager
March 2020 - May 2022
Dickie Brennan & Company
Restaurant Group
Graphic Designer and Marketing Specialist
September 2014 - March 2020
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Implemented a UX approach to create a social media style guide to be used by 100+ account leads across multiple departments.
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Utilized a human-center design approach by developing and executing a project plan that involved qualitative and quantitative research methods, including user research, surveys, and a card sort activity.
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Conducted stakeholder meetings to ensure success of the style guide.
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Created rapid prototypes to map out user journeys and gained stakeholder buy-in.
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Developed an empathy map and process map to further understand the end users.
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Created the final style guide utilizing Esri’s ArcGIS Experience Builder.
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Continued work on the social media style guide, including usability testing and stakeholder reviews.
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Worked with other departments to develop a rollout plan to ensure the success of the guide.
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Developed social media graphics templates to create consistency among the various channels.
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Designed social media graphics for the main brand accounts.
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Crafted and executed comprehensive marketing strategies across social media, digital campaigns, and print advertising channels.
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Spearheaded a website redesign to align with the owner's overarching business objectives.
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Drove business development initiatives, encompassing market expansion, optimization of the sales cycle, fostering customer relations, and adeptly producing proposals and RFP responses.
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Expanded business into the residential market and increased business in the existing commercial market.
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Guided the creative process to ensure the visual elements aligned with the brand strategy and set the tone, style, and overall look and feel of the marketing materials.
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Collaborated with stakeholders to create visual content for various marketing materials, including designing logos, advertisements, brochures, social media graphics, and other collateral specific to the restaurant industry, such as menus, posters, and promotional materials.
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Planned and executed omnichannel marketing campaigns, including advertising, social media, email marketing, and events to reach the target audience to create a consistent and compelling brand image.
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Organized and directed photoshoots to produce high-quality images for marketing materials.
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Oversaw the design, content, and functionality of multiple websites. Made regular updates, optimizations, and ensured a positive user experience.