I Design, Build, and Ship Products.

About

Hi, I'm Sara. I design it, then I build it. At ROAR Fertility, I ran the UX research, designed the product, and built it myself in FlutterFlow and Firebase, then took it through App Store submission and GTM. Ten years in marketing and design means I move fast and I'm used to real constraints, not just a Figma file. I bring the design judgment, AI brings the speed, and I can take things end to end when that's what a project needs, or hand off cleanly to engineering when it isn't. Either way, I want to ship a smart and quality product.

Contact

selected work

ROAR Fertility

Peer support app for fertility journeys

Built and shipped a peer support app for people navigating fertility journeys, from first sketch to both app stores: design, frontend, and backend.

Year

launched 2026

URL

roarfertility.com

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Esri

Social media style guide web app

Designed and built a company-wide social media style guide web app, from stakeholder research to a live tool used across accounts company wide.

Year

launched 2024

View Case Study